Molly-Mae Hague quits £5 million-a-year PrettyLittleThing creative director role to focus on daughter Bambi

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The former Love Island star says she will continue to work on collections and edits with the fast fashion brand

Molly-Mae Hague has shocked fans with her decision to step down from her £5 million-a-year PrettyLittleThing creative director role. The former Love Island star, 24, welcomed daughter Bambi with boyfriend Tommy Fury on 23 January 2023.

She explained to her almost 2 million YouTuber subscribers that she now wants to focus on spending quality time with her first child because she will never get this time again. Molly-Mae has been PLT’s creative director since August 2021 and was reportedly being paid an eye-watering £400,000 per month - totalling around £5 million a year. 

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The influencer, who boasts almost 8 million Instagram followers, has reassured her fans that she is still on good terms with the fast fashion brand and will continue to work with them to create collections and edits. She admitted to her fans that she “underestimated” how much motherhood would overhaul her life despite knowing that baby Bambi would become her new priority.

Molly-Mae said: “The whole experience of having a baby and being a mum I truly, truly underestimated. I underestimated every aspect of it, like the complete 360 your life will do. The amount of time you will have and priorities.”

The former Love Island star, who has spoken candidly about the challenges of being a new mum, admitted that she would be “nervous” to fall pregnant again. She claimed to have had no issues with PLT but is aware that she can no longer focus on work due to her parenting commitment. 

Molly-Mae continued: “Over the last few weeks, I have realised that I'm only going to get this time once with my first-born child and I'm only going to get Bambi being four months old once and I feel like I've had to rearrange my life a little bit and lose some commitments that I did have.

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“Myself and PLT have decided collectively that as much as the creative director role was incredible and I have literally loved being the creative director of PLT more than anything it was such an amazing chapter for me it has just naturally come to an end.

“I am a mum now and I never really gave myself a maternity leave and I got straight back into work instantly because my work is my phone and showing my life is my work. The last thing I would want to be is in a role that I can't fulfil right now.”

Molly-Mae gushed about being grateful to have had the opportunity to work with PrettyLittleThing and said it has boosted her career. Over 6,000 viewers liked the video as many commented to reassure Molly-Mae that she’s made the right decision.

One person commented: “I’m so proud of you Molly, for making the decision to step down from a position so you can spend time with Bambi. Motherhood is the hardest thing I’ve gone through and it does get so much more rewarding as they get older! I too couldn’t see myself having another one and if you don’t, THAT’S OK! loved this video and can’t wait for your next one!! Xxx ❤❤”

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Another said: “You’re the creative director of something much bigger, your daughter. Responsibilities and commitments suit different seasons of our lives. What was good for one point, isn’t necessarily good for another. It was a wise choice to recognise that 🩷. You’ll never create anything better than your child/ren xxx”

A third wrote: “You're smashing as a mummy , it's bloody hard work especially them first few months , thankyou for being soooooo honest , it helps others realise  that there not bad mum and Dad's for struggling with the life change and hard work xxx You're a lovely person , funny and real xxx”

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