Award-winning comedian Maisie Adam is coming to Manchester for new comedy line-up
MAD//North has announced that award-winning comedian, writer and broadcaster Maisie Adam will appear as a special guest speaker when the unique marketing and creativity festival returns to Manchester next month.
Taking place at Aviva Studios alongside additional venues across Manchester’s St John’s creative district, the award-winning MAD//North 2026 will bring together thousands of marketers, creatives, founders and cultural leaders for two days of talks, experiences, conversations and, with Maisie, some humour.
Across two days, attendees can expect headline talks, workshops, live experiences and networking that blend marketing, culture and creativity in a way that feels distinctly northern. Inspired by the spirit of Northern Soul, this year’s theme celebrates the North’s independent mindset and long history of world-class creativity.
Taking place on the festival’s main Factory Stage on Wednesday 25th February, Maisie Adam’s session will bring MAD//North’s Northern Soul theme to life, celebrating the North’s honesty, creativity and irrepressible spirit. Drawing on everyday experiences, cultural quirks and human behaviour, she will transform the familiar into sharp, insightful comedy, offering a fresh perspective on what really defines Northern communities. For brands and marketers, the session provides a distinctive chance to connect with genuine local culture, rooted in the bold thinking, originality and audience relationships at the heart of MAD//North.
Born in North Yorkshire, Maisie is one of the UK’s most in-demand comedy voices. She has appeared on Taskmaster, A League Of Their Own and Last One Laughing, alongside Live at the Apollo, Mock the Week, QI, Have I Got News For You,8 Out of 10 Cats and the Royal Variety Performance.
She also co-hosts the hugely successful Big Kick Energy podcast with fellow comedian Suzi Ruffell, and will be heading out on an extensive UK tour with her brand new stand-up show, Whatsherface, in the autumn.
Maisie Adam said: “MAD//North is about bold ideas, creativity and authenticity, values I really connect with. I’m excited to share some Northern perspective with a room full of marketers and creative minds who shape how stories are told.”
Ian Houghton, Co-Founder of MAD//Fest, said: “Maisie is smart, fearless and brilliantly northern in spirit. She understands audiences, storytelling and culture in a way that resonates far beyond comedy, which makes her a perfect fit for MAD//North. We’re thrilled to have her join us.”
Tickets are available now, with an exclusive 20% discount when registering via the MAD//Fest website: Simply enter the code REDALERT at checkout to redeem the discount.
For more details, visit the website here