I went to the launch night of Boux Avenue in Manchester's Arndale - 50 goodie bags up for grabs today

The new Boux Avenue store will be opening at 10am on Friday 29th August 2025, located on the Ground Floor in the Manchester ArndaleShopping Centre.

To celebrate the opening, from 10am Boux Avenue will be offering Goodie Bags worth £28 for the first 50 shoppers who spend £35+ on opening day.

There will also be three Golden Tickets for the finders to win Boux Avenue gift cards up to the value of £100. Customers will also be able to enjoy a live DJ set along with a ‘personalisation station’ for free embroidery on your purchases between 10am - 4pm.

These fabulous celebrations aren’t just limited to the opening day. On Saturday 30th August, customers will be able to enjoy a different treat with a special branded Boux cart offering some sumptuous sweet treats with every purchase.

Zoe Price-Smith, Chief Design & Product Officer at Boux Avenue, said: "We're delighted to be coming back to the vibrant and cosmopolitan city centre of Manchester opening our new store on the ground floor at Manchester Arndale; where our expert and friendly team is on hand to help customers find their perfect fit, discover our famous craftmanship with new and exclusive lace and embroidered lingerie, solutions underwear or cute and comfy nightwear. Manchester Arndale, come on in!"