Manchester crowned North West Panettone capital as festive searches soar
Manchester is the Panettone capital of the North West according to new research.
Lucia - https://www.luciawinebar.co.uk/ , the company behind the research, analysed 1,400 keywords in total relating to the festive dessert in the United Kingdom. These included terms such as ‘vegan panettone’, ‘Italian panettone’, and ‘chocolate panettone’.
Manchester topped the North West list with 9,200 average searches in December 2023 – a 26% increase from 2021, and a 13% rise from 2022 showing a consistent year-on-year increase.
- Manchester 9,200
- Liverpool 7,190
- Preston 2,590
- Salford 2,400
- Chester 2,310
- Lancaster 1,140
- Carlisle 660
Liverpool came second (7,190), and Preston came third (2,590).
Looking at the top 5 UK city table, Manchester came 5th. London came first with 207,250 average searches, Birmingham came second (16,400), and Bristol came third (10,600).
- London 207,250
- Birmingham 16,400
- Bristol 10,600
- Edinburgh 10,100
- Manchester 9,200
Taking into account the United Kingdom as a whole, the country recorded an average of 834,470 monthly searches related to Panettone. England accounted for most of these searches (714,980), with Scotland following with 44,730. Wales came third with 24,150 searches.
- England 714,980
- Scotland 44,730
- Wales 24,150
- Northern Ireland 10,380
Speaking on the findings, Georgina Pellant from Lucia - https://www.luciawinebar.co.uk/ who conducted the research said: "Panettone has become more than just a festive treat; it’s a symbol of celebration and connection."
"The volume of searches throughout the United Kingdom, especially in Manchester along with its continued rise, shows how deeply people have embraced this Italian tradition, making it a staple of the UK’s holiday season."