Asda add more healthy food to Kids Eat for £1 cafe deal as research shows families worse off than in 2022

Asda has added healthier options to its in-store cafe children’s meal deal ahead of the Easter school holidays
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Asda has announced it is to add healthier options to its Kids Eat for £1 cafe meal deal. Also included in the menu shake-up are vegan options.

The supermarket is adding options which will provide a more nutritionally balanced offering. The new-look menu will be available at Asda cafes from March 20.

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The deal will also be extended to include the Easter holiday period as it continues to help customers manage the cost-of-living crisis. The refreshed menu will see the addition of two new hot meals - Penne Pasta with Meatballs and a vegan Hidden Veg pasta meal.

The supermarket launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022 and has now served a staggering 1,300,000 million meals to kids from its cafes nationwide.

As an alternative to a hot meal, Asda Café’s also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit, the refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps. The retailer is also including a free piece of fruit such as an apple, pear or banana when purchasing the hot kids £1 meal deal.

The existing hot meals on the menu will also have the option of swapping out chips with a salad or peas. The new deal and extension of the deal comes following new data from as the supermarkets Income Tracker revealed that families are worse off than in 2022.

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The tracker shows that UK households were £91 a month worse off this January compared to January 2022, with the average family spending power at just £215 per week.

Children can eat for £1 at Asda cafes (Photo: Asda) Children can eat for £1 at Asda cafes (Photo: Asda)
Children can eat for £1 at Asda cafes (Photo: Asda)

Kris Comerford, Asda’s chief commercial officer said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,300,000 million meals since the launch. We hope by offering a new refreshed, great tasting and affordable and healthier balanced £1 kids’ menu and the addition of a free piece of fruit it will help support many more families in the coming weeks.”

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