The most popular Kellogg’s cereal which its Manchester factory makes 500,000 boxes of a day

The top three most popular Kellogg’s cereals were revealed on Channel 4’s Inside the Superbrands.
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Food giant Kellogg’s now produces one million boxes of cereal a day in Manchester, it has been revealed.

The factory in Trafford Park transforms a whopping 200 tonnes of corn every day.

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It’s a 25 % rise in production since 2016 when Kellogg’s were producing 750,000 boxes of cereal.

Around half is used to create Cornflakes - Britain’s best loved cereal - while the remaining half is divided between Crunchy Nut and Frosties.

Crunchy Nut is the brand’s second most-loved cereal with 25 million kilos sold every year compared with 10 million kilos of Frosties.

Coco Pops remains their most popular cereal with children with 21 million kilos sold per year.

Inside the Kellogg’s factory in ManchesterInside the Kellogg’s factory in Manchester
Inside the Kellogg’s factory in Manchester

Cutting sugar in cereals

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The findings, which were revealed in Channel 4’s Inside the Superbrands on Sunday night, come as Kellogg’s spoke about removing sugar from its brands.

Since 2011, it has removed 11,000 tonnes of sugar from its cereals, it says.

The bid to tackle childhood obesity included stopping the production of Ricicles, only advertising Crunchy Nut to adults and creating a healthier range, WK Kellogg.

It also stopped featuring Tony the Tiger in advertising, and changed the recipe for Coco Pops, to help reduce sugar by up to 50 per cent.

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And it adapted the iconic Special K recipe to reduce salt across the cereal range by an average of 20 per cent.

Paul Wheeler, director of communications at Kellogg’s, said: “We recognise the need to evolve.

“In the 50s and 60s - sugar wasn’t as much of a concern for people, because it was the end of post-war austerity and you probably weren’t feeding your kids a lot of calories.

“Attitudes have changed now and about three years ago we made a decision to change. We got rid of high-sugar Ricicles and introduced 50 % reduction in sugar on Coco Pops.

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“We do make some indulgent options if you want that - it all depends on what you want.

“We haven’t advertised Tony the Tiger for nearly two decades. While we all still love Tony, less people want to eat his food than they did three decades ago. It’s a fact.”

Kellogg’s told how it is transforming recipes by opting for more natural flavourings.

A spokesperson added: “We’re not adding any sweeteners, which is something we’re very proud of.

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“It’s about finding different ways of evolving those recipes, clever ways; such as Coco Pops where we put the cocoa in at a different stage so you still get the taste but less sugar.

“Demonising one nutrient isn’t helpful but there is that need to help people make healthy choices.”

In the UK, seven in 10 homes have Kellogg’s in their cupboards and the brand exists in 150 countries around the globe.

  • Inside the Superbrands is on Channel 4’s On Demand player.
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