Manchester named among UK's kindest cities in new survey
Manchester has been named among the UK’s kindest cities.
A new poll of 2,000 adults, commissioned by Santander, reveals that London was the overall kindest city, with 49% of Londoners more inclined to perform random acts of kindness during the Christmas season.
Liverpool closely follows the capital in second place, while Manchester comes in at number three.
The research shows that almost a third (30%) of Brits say they are more likely to donate to charity over Christmas and 31% report volunteering more during December than in any other month of the year.
When asked what has the greatest impact on how kind people are during the festive period, over a third (39%) of people attributed the extra cheer to the enjoyment of ‘giving’ – whether that be presents or time - whilst 38% put it down to time spent reflecting on those less fortunate than themselves.
Josie Clapham, Director of Customer at Santander UK, said: “A little bit of kindness goes a long way – especially at Christmas. Our research shows just how kind the British public is at this time of year, with more people showing goodwill and looking out for others in their community.”