Co-op Live becomes first European arena to launch Virtual Venue with Ticketmaster - here's the details
Co-op Live has become the first arena outside of North America to launch Virtual Venue, Ticketmaster’s cutting-edge 3D tool that lets fans preview their view from seat before purchasing.
Powered by Ticketmaster, Virtual Venue allows fans to explore 360-degree views from every seat in the arena, whether on mobile or desktop, so they can make more informed decisions when buying tickets.
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Previously only available in North America, this marks the first time Ticketmaster’s Virtual Venue technology has launched in a European arena.
With over 1 million fans through the doors in its first 10 months and UK arena exclusives from Bruce Springsteen, Morrissey, Robbie Williams, and Chris Brown, Co-op Live continues to set the standard in live entertainment.
Guy Dunstan, Senior Vice President and General Manager, Co-op Live, said: “At Co-op Live, we’re always looking for ways to enhance the fan experience, and launching Virtual Venue is another big step forward. This technology gives fans the power to choose their perfect seat with total confidence and helps us showcase everything the arena has to offer, whether you’re booking a ticket for your favourite artist or exploring a premium space for a big night out, we’ve got it.”
Andrew Parsons, Managing Director, Ticketmaster UK, said: “Virtual Venue combines the pinnacle of our technology— 3D views, seamless ticketing integration, and an unmatched user experience. Launching with Co-op Live, our world-class arena partner, sets a new standard for live entertainment and reinforces our shared commitment to putting fans first.”
Co-op Live’s rollout of Virtual Venue further cements its position as the UK’s most fan-focused arena.
Virtual Venue will be activated for all appropriate Co-op Live events on Ticketmaster UK, and available for fans to access on Co-op Live’s website here.