Asda and Deliveroo partnership Manchester 2022: which stores will be involved in new on-demand grocery service

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The partnership is to launch later this month

Asda Supermarket has taken a step forward into the world of on-demand groceries, and customers around Eccles Asda in Manchester could be some of the first to benefit.

Asda and Deliveroo have joined forces to deliver on-demand groceries to households across the UK, as the partnership launches in 15 Asda stores, including here in Manchester.

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The roll-out begins this month, with households in Wakefield, Leeds and Manchester amongst the first to choose from over 2400 products from the Asda range - from plasters to birthday cakes - and have them delivered to their door in minutes by Deliveroo’s network of riders.

Here’s what has been announced about the new partnership, and how customers can get involved.

What is the partnership?

You’ll soon be able to order Asda groceries on Deliveroo (Photo: Asda) You’ll soon be able to order Asda groceries on Deliveroo (Photo: Asda)
You’ll soon be able to order Asda groceries on Deliveroo (Photo: Asda) | Asda

Ambitious plans to launch 300 Asda stores on the Deliveroo platform by the end of the year will further increase the number of delivery options the supermarket has available.

Customers shopping via the Deliveroo app will also be able to select from a range of everyday products that have been price matched to offer the best possible value across household essentials such as tea bags, breakfast cereal and frozen peas.

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Teatime is the most popular time for Deliveroo customers to place their grocery orders, with a top-up shop and meal building products amongst the items ordered most often.

What have Deliveroo said?

Georgie Williams, Director of Grocery, UK&I, at Deliveroo said: “Asda offers great value for money and we’re delighted that Deliveroo customers can shop from a huge range of products, bringing even more choice to families and households across the UK. All delivered to your door in minutes.”

What have Asda said?

Simon Gregg, Senior Vice President of e-Commerce at Asda, said: “We want to create more opportunities to conveniently shop favourite Asda products and offer the broadest range of delivery options of any grocer, giving customers the flexibility to choose how and when they shop with us. Our partnership with Deliveroo will extend this further, as Asda customers across the UK will soon be able to get products delivered in as little as 30 minutes.”

What is Deliveroo?

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 170,000 best-loved restaurants and grocery partners, as well as over 190,000 riders to provide the best food delivery experience in the world.

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Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

How can I sign up to Deliveroo?

Deliveroo is a food delivery service which allows you to sign up on a smartphone app.

You can also sign up on the Deliveroo website by providing details such as your address and linking up a payment method.

Once you have registered your account, you can search from a wide variety of restaurants and local shops.

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You can then track your delivery rider as they make their way from the pick up point to your home.

Delivery methods vary, with some delivery riders coming by car whilst others will drop off your food on bike.

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