Here in Manchester, we’re known for doing things ‘for the plot’. Whether we’re talking about a cheeky pint after work, a last-minute rock gig at Aatma, a treat-yo-self lunch or some other wonderful experience in this weird and varied city, so often we commit to doing things for the pleasure of being able to tell the story of our adventures later.

Now, rarely has a brand activation been able to appeal to this deep desire for randomness better than Blank Street Coffee - who set up a pop-up in Aviva Studios last weekend and allowed passers-by the opportunity to win a free tattoo.

placeholder image — Theo getting a tattoo | National World

With the goal of encouraging spontaneity and bringing a spark of life to this spring time, the coffee brand - who have a number of branches across Greater Manchester - partnered with Manchester Social to bring this concept to life, and the result was mightily impressive.

When I arrived I was greeted by the team and introduced to the concept - visitors would pick out a scratch card that would either win them a free permanent tattoo or a temporary one, with both results also allowing them to grab a free drink - either a daydream latte or white chocolate matcha.

The flash sheet for the day had a great range of options, and I chose the “Touch Grass” design, then met Ella - the tattoo artist for the event.

Ella is a part of Manchester Social - a tattoo studio that opened here in the city just a few months ago and boasts some big name clients with Manchester United stars Luke Shaw and Harry Maguire amongst them.

It would have been easy to dismiss these little flash tattoos as a doddle and rush through them, but Ella was incredibly precise and deliberate - displaying more care about the things I decide to get inked onto me than I show myself in all honesty.

The day overall was a success, with hundreds of people queued up over an hour before the event, all keen for a tattoo but just as excited for the drinks. It was a wonderful atmosphere and the type of idea that other brands will now try to replicate.

The tattoo was quick, painless and perfect.

The weather was great.

The drinks were awesome, with the white chocolate matcha slightly edging out the daydream latter due to its suitability to the sun.

I’m glad I went down to visit - and thanks to the permanent mark on my arm - I won’t forget this pop-up for as long as I live.