Seven Bro7hers set to open new bar at Salford Quays joining Media City, Manchester Airport and Ancoats venues

Seven Bro7hers, one of Manchester’s most popular independent breweries, is gearing up to open another bar in Salford. And this time, they’re teaming up with their sisters. 

11 Central is a joint venture between eponymous McAvoy brothers and their extended family at the Sis4ers Distillery. It is set to open at Central Bay, the new food, drink and entertainment venue at Salford Quays, which opened earlier this autumn.

The new bar will have a state-of-the-art microbrewery, meaning guests will be treated to exclusive beers brewed on site, as well as the brewery’s tried and tested favourites. It will also cater for gin lovers, thanks to the Sis4ers Distillery, offering up a wide variety of flavoured gins and artisan tonics. They will also be offering distilling sessions at 11 Central. 

Seven Bro7hers already have several locations at Middlewood Locks and MediaCityUK in Salford, Ancoats and Liverpool. They also have a taproom bar at their Salford brewery and bar in Manchester Airport’s Terminal 2. 

How to get a free drinks

11 Central will open on Friday 17 November and they will be celebrating with exciting entertainment, including dancers, live music, magic, DJs and lots more across both days. Visitors will also get to try out the new drinks menu, taste the new food offerings, sample cocktails and learn more about the on-site gin tasting experience. 

They will also be giving away 150 free drinks. To be in with a chance, you can sign up now on the 11 Central website. 

What do the owners say?

Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, said: “We’ve been excited to open our doors at 11 Central since announcing our plans earlier this summer, and we’re proud to add another great venue to our list of beerhouses and bars that give drinkers the chance to experience SEVEN BRO7HERS beer and now SISTERS gin all in one place.

“With this new venue we’re combining a mainstream beer offering alongside craftsmanship from our brewery and gin distilleries and offering an unexpected take on drinks classics, which will hopefully be something that visitors come back to us for time and time again. The venue offers more than just drinks and food and is a great entertainment space with music and acts as well as a huge terrace that’s perfect for grabbing the last few bits of sunshine this year!

“We’re also able to offer a gin tasting experience at our new venue, that makes this bar more than just a destination for an after work drink or a place to grab a cocktail, and instead those that want to understand how we create and blend flavours can take the gin experience on site and explore gin with our expert team.”

Stephen Wild, MediaCity managing director said: “11 Central is a fantastic addition to our new independent food and drink destination Central Bay and we couldn’t be more proud to see Seven Bro7hers’ successful expansion journey within MediaCity. Starting out with the original tap room just off Broadway, they then launched a thriving beerhouse in the heart of MediaCity and now this wonderful new microbrewery, gin bar and pub concept for the people of Salford to enjoy.”