New Mamas & Papas concept flagship store to open at Trafford Centre

The nursery brand will open a new concept flagship store which will be relocated to the Centre’s Regent Crescent.

The Trafford Centre is already home to one of Mamas & Papas’ stores, and this new relocation cements it as the UK flagship location.

The Trafford Centre said: “As a concept store, the new space will introduce innovative point-of-sale features, interactive product experiences, and adaptable displays to support how today’s customers shop, while its flexible layout allows it to respond to changing needs and trends.”

Marcus Appleton, Global Retail Director at Mamas & Papas, said: “Our Trafford Centre store has always been one of our most valued retail locations, and we’re incredibly excited to relaunch it as our concept flagship store with plans to roll out similar stores across our UK and International partners. Every detail of the new space has been thoughtfully designed to reflect how today’s parents want to shop, plus our knowledgeable in-store team is on-hand to offer support and advice, making it easier for customers to explore, compare, and find what’s right for their growing family.”

The Trafford Centre store will showcase the best of the Mamas & Papas with a range of travel essentials, toys, furniture. The space will also host exclusive in-store events to help parents on their journey, starting with a live Q&A featuring the brand’s new resident baby sleep experts, Calm & Bright.

Kate Pearson, Director of Asset Management at Pradera Lateral – Trafford Centre’s Asset Managers, said: “We’re delighted to be relocating Mamas & Papas to Regent Crescent, featuring our best of British high street brands. Having had a presence at the Trafford Centre for over 15 years, we’re thrilled that the new store will be the brand’s UK concept flagship space. The new Mamas & Papas will offer a wide range of products and enhance the in-store experience for our customers.”

With 60 stores already across the UK, this new Trafford Centre store now marks a key milestone in Mamas & Papas’ growth.