New Lionel Messi burger on the menu at Hard Rock Cafe in Manchester

Football fans who head down to Hard Rock Cafe at The Printworks are in for a nice surprise thanks to a new menu item endorsed by footballing legend Lionel Messi.

Hard Rock Cafe® Manchester and Hard Rock International have teamed up with the famous footballer to launch a new namesake menu item - the Messi Chicken Sandwich, “Made For You by Leo Messi”.

The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinian staple.

It’s an abundent affair - featuring crispy Milanese-style chicken breast topped with melted Provolone cheese and an herbed aioli.

Paired with fresh tomatoes and arugula , the Messi Chicken Sandwich is served on a toasted artisan bun.

“I’m thrilled to bring the flavours of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa,” said Lionel Messi.

“There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am.”

“We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Manchester,” said Aneta Jarzmik, General Manager, Hard Rock Cafe Manchester.

“The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favourite.”

As part of the campaign, Hard Rock International has released a TV commercial directed by Marco Grandia and the Yes, We’re Open agency titled “Something New is Cooking,” starring Lionel Messi and now airing in local markets around the world.

In addition, fans can unlock unique 360 digital experiences by scanning a QR code, leading to a special welcome message from Lionel Messi himself, an AR experience with Messi and the Chicken Sandwich, Messi trivia games, online shopping and more.

Hard Rock, The Printworks, Manchester M4 2BS