New apartments plan ‘for young professionals’ in Trafford

The scheme to bring housing aimed at young professionals is being developed by a well-known entrepreneur with a belief in the potential of the suburbs.
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A scheme to knock down an old commercial building in Trafford and replace it with a striking modern apartment block in Trafford has been unveiled.

Plans have been revealed to create the new housing on Danefield Road in Sale.

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The man behind it is entrepreneur Adam Deering, who hit the headlines when he bought the Urmston bank which once rejected his application for a business loan.

He is determined to bring the sort of properties that will attract young professionals to his home area and has spoken about his belief that following the Covid-19 pandemic areas surrounding cities have brighter futures than urban centres.

What is the proposal?

Mr Deering is about to seek permission to knock down Network House, an old commercial premises, and replace it with a block of 18 apartments.

He says the building will be four storeys high and made of red brick to fit in with the local area.

An impression of how the proposed apartment block on Danefield Road in Trafford could lookAn impression of how the proposed apartment block on Danefield Road in Trafford could look
An impression of how the proposed apartment block on Danefield Road in Trafford could look
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There are plans for parking for residents and a landscaped area at the back.

The scheme is expected to be submitted to Trafford Council’s planning department in the next few days.

Why is the application being submitted?

Mr Deering said accommodation is needed in the area to enable it to unlock its potential.

“There is a shortage of quality housing in Trafford and I believe these projects will go some way towards addressing this problem,” he said.

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“The area offers the perfect mix of location and amenities, especially for young professionals and families.

Adam Deering. Photo: Matthew PoverAdam Deering. Photo: Matthew Pover
Adam Deering. Photo: Matthew Pover

“It was recently voted the ‘smartest place in Britain’ due to the performance of the excellent local schools, which is a big draw for those with children looking to set up home in Greater Manchester.

“I believe these projects will be a huge boon for Trafford and help build on the reputation it already has as a fantastic place to live.”

Plans for more apartments in the area

Mr Deering hit the headlines when he bought the former RBS bank building in Urmston.

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He had initially gone into the branch as a young entrepreneur only to leave crestfallen when his bid for a business loan was turned down.

Adam Deering outside the bank he bought which once refused him a business loanAdam Deering outside the bank he bought which once refused him a business loan
Adam Deering outside the bank he bought which once refused him a business loan

He now intends to turn that into apartments as well.

In addition he has plans for around 100 further units elsewhere in the Trafford and parts of Cheshire – 24 in Urmston, 35 in Sale, plus 60 in Disley and Stockport.

More information about these schemes is expected to be revealed as they are developed over the coming months.

Mr Deering has become increasingly interested in property, having originally been in finance and set up a debt management company.

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He is also interested in areas including software and green energy involving hydrogen.

Changes in where people want to live during Covid

Mr Deering, who now lives in Dublin, has strong views on the changes to the property market wrought by the Covid-19 pandemic.

He believes people are increasingly snubbing city centres in the wake of the pandemic and want to move to areas on the edges of large urban centres.

“It used to be the case that city centre living had a huge appeal, especially for young professionals who wanted the hustle and bustle without having a long commute,” he said.

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“But the suburbs have come back into their own during lockdown as more people want to have some green space but still be within touching distance of the city centre when they return to the office.

“I believe there has never been a better time to build, with recent changes in planning laws making it easier than ever to convert shops and offices into homes.”