Manchester's Christmas Market named in list of best markets for small businesses in UK
With the festive season just around the corner, the UK’s Christmas markets are set to open their doors to visitors once again. From bustling cities to quaint towns, these markets attract thousands of shoppers eager for seasonal treats and gifts.
For small businesses, this presents a wealth of opportunities to showcase their products, connect with new customers, and boost sales during one of the busiest shopping periods of the year.
To uncover the UK’s best Christmas markets, Capital on Tap analysed the factors that matter most to small businesses, including each market’s start and end dates, total trading days, average visitor ratings, social media engagement on TikTok and Instagram, and monthly search volumes, revealing the ultimate opportunities for festive trading.
Located in Hyde Park, Winter Wonderland is one of the UK’s most iconic festive experiences and spans 45 trading days from November to January, attracting millions of visitors from across the country and beyond. Its popularity among visitors is showcased by its presence on social platforms, with a monthly search volume of 90,500 and over 50,000 TikTok and Instagram posts.
In second place is the Manchester Christmas market, whose plethora of independent makers and small businesses creates a hugely popular experience, with visitors ranking it 4/5 on average. It is the most talked about market online, with over 65,000 social media posts and can provide a level of visibility which is invaluable for small business owners.
Edinburgh ranks third and has the longest trading time in the top three at 50 days. Set within the historic city landscape, businesses have the chance to interact with customers from around the world, as well as a strong social media presence, with over 62,000 posts and a search volume of 74,000.
You can view the full study here: https://www.capitalontap.com/en/blog/posts/best-uk-christmas-markets-small-businesses/