Manchester has been named the most fashionable city in the UK - here's why
A study of UK fashion fans has revealed the nation’s love for the high street, confidence in personal style among the young, and a growing passion for nostalgic fashion.
The look at British fashion and shopping was commissioned by Cheshire Oaks Designer Outlet, in honour of its 30th anniversary.
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The study found that: “When asked to rank personal style on a scale from one to ten, Brits gave themselves an average score of five, with Gen Zs aged 18-24 being significantly more confident in their ability to create a ‘fire outfit’ and scoring themselves a far higher average of seven.”
However, “Over 65s were the least self-assured in their fashion sense scoring just 4/10.”
The most confident locations were Manchester, London and Brighton residents rate themselves higher than the national average, with Mancunians taking top spot by rating themselves as a nine or even ten, higher than anywhere else in the UK.
The study by Cheshire Oaks also found that: “Social media was ranked as the key inspiration for sourcing stylish looks, with a quarter of the nation now entirely influenced by platforms such as Instagram and TikTok when it comes to expanding their wardrobes.”
Additionally, “ despite the rise of e-commerce, 64 per cent of respondents said they prefer shopping in person. Leading reasons include the ability to try items on (80 per cent), judge quality in person (70.4 per cent), and avoid delivery issues (51 per cent).”
To celebrate the nation’s love of fashion, Cheshire Oaks hosted a one-off, free live music gig to mark its 30th year on Friday 6th June. Featuring, The Sugababes, joined by DJ Howard Donald of Take That and event host, Hits Radio’s Kimberly Wyatt.
Kenny Murray, General Manager at Cheshire Oaks Designer Outlet, said: "This anniversary isn’t just about nostalgia; it’s about momentum.”
Adding: “Cheshire Oaks Designer Outlet has grown with its customers over 30 years, and the entire team is excited to celebrate everything that’s ahead, with community and culture at the heart of what’s set to be a fantastic summer of style, shopping and entertainment.”
For more information, visit: https://www.mcarthurglen.com/en/outlets/uk/designer-outlet-cheshire-oaks/