The team at OLBG have used Midjourney AI to imagine stadiums of the future and how the perfect arena would look for the average UK sports and entertainment fan.
OLBG surveyed 2,000 people in the UK, asking the question “If you could design your perfect stadium for hosting sports or entertainment events, what facilities would it have?” UK residents picked up to three options and here are the results:
OLBG’s survey revealed that fans crave relatively simple upgrades that make their time at sports, entertainment, and music events even more enjoyable. Topping the list is seat-side food and drink service, chosen by over a third (36%) of respondents.
More than a quarter (27%) of respondents wanted a more elevated dining experience and chose the sit-down restaurant feature, showing that some people would prefer a proper meal before or during the action.
The Perfect Stadium of the Future for Manchester Residents:
- 38% of respondents want heated seating areas or overhead heaters.
- 35% of respondents want seat-side food and drink services at their disposal.
- Comfort is key for Mancunians, and 28% of respondents would like recliner seats
- Most respondents weren’t interested in the addition of saunas or barbershops.
The Perfect Stadium of the Future for UK Residents:
- Younger people are more interested in a seat-side food and drink service, while older people think this could “spoil the experience.”
- London (33%) has the highest demand for sit-down restaurant access, showing a strong interest in premium stadium dining.
- Accessibility in stadiums still needs improvement, with some respondents saying “proper areas for wheelchair users and their carers to view from” are needed.
- Bristol, Glasgow, and Norwich (11%) have the biggest demand for quiet rooms, suggesting some fans prefer a more peaceful stadium experience.
- Almost one in five (18%) women want noise-cancelling pods, compared to 15% of men.
- People in Scotland are most interested in in-seat mini-fridges, with nearly one in 10 (9%) choosing them in their top three choices.
1. Seat-side food and drink service
36% of respondents wanted this | AI
2. Heated seating area (heated seats or overhead heaters)
33% of respondents wanted this | AI
3. Sit-down restaurant access
27% of respondents wanted this | AI
4. Built-in seat screens/displays
22% of respondents wanted this | AI