Owner Paige Louise Williams has confirmed her huge new P. Louise City beauty superstore at Trafford Palazzo will likely not open before Christmas.

Paige had previously announced P. Louise City would be launching on October 4, but that date has now been postponed.

Concept photos of P. Louise City store | P. Louise

placeholder image — Concept photos of P. Louise City store | P. Louise

Via social media platforms, she said: "Trafford is on hold", adding: "Trafford, at the moment, is probably not going to be open this year, which is heartbreaking for me to say out loud."

Paige also said that she will not launch if the store is "it's half-hearted or not mindblowing.”

Adding: "We don't have an exact date, nor am I gonna give it out loud because people will hold me to it and book time off work, and I don't wanna do that to my community."

The owner also confirmed that her Pinkmas event will no longer be held at the Trafford Centre, as had been previously revealed earlier this year.

Instead, organisers have now confirmed Pinkmas will take shape at the Old Container Yard on Barton Dock Road, next to the Trafford Centre.

A spokesperson said: "The change has been made to allow the brand to deliver the experience on the larger scale it originally envisioned - so everything will still go ahead exactly as planned, just with a little more space to bring the magic to life."