Manchester City's Erling Haaland surprises young fans at new shirt launch - "Best day ever!"

In a moment they will never forget, a group of young fans were surprised by their football heroes after revealing their true identity.

The kids initially thought that they were just there to be part of a Kellogg’s photoshoot for the new 2025 Football Camps shirt, but they were really there for a much more exciting reason...

The group of young fans were left speechless when their favourite players from Manchester City, Birmingham City, Coventry City, and Chesterfield, revealed themselves in an unforgettable surprise.

Football stars Erling Haaland, Joško Gvardiol, İlkay Gündoğan, Will Grigg, Jay Stansfield and Ellis Simms joined to launch Kellogg’s new and PUMA football shirt, celebrating the return of Kellogg’s Football Camps for kids ages 5-15, now back for a second year. The players from Manchester City, Birmingham City, Coventry City, and Chesterfield, revealed themselves after pretending to be camera crew and ‘Pro Poser’s’.

The kids were shocked after Grigg took off his wig and sunglasses and Haaland ripped of his fake moustache.

This summer, Kellogg’s Football Camps will kick off for a second year at over 70 Clubs up and down the country, including Manchester. The camps offer entertaining and cost-effective ways for kids to stay active over the holidays.

Over 30,000 free places are being offered to help parents with keeping their kids active and entertained during the school summer holidays. Everyone who signs up and claims one of the 30,000 camp days on offer will get a chance to win a FREE Kellogg’s football shirt to wear.*

Will Grigg, Northern Ireland international and Chesterfield goal scorer, said: “It's so important for kids to be active, not just to stay healthy but because of the social benefits that playing sport can bring. Growing up, playing football gave me the opportunity to make new friends, feel part of a team and develop a sense of identity. It also taught me how to be resilient, build confidence and self-belief – and it still teaches kids those same life skills today.”

New research from a Kellogg’s parental survey highlights the importance of active sports clubs for children during the summer break. For example, 61% of parents surveyed said that they struggle to keep kids active during school holidays and 78% said they worry about keeping their child entertained throughout the summer. The study also found that 28% of kids in the UK dream of becoming a footballer, citing their football heroes as inspiration for getting into sports.

Manchester City midfielder, İlkay Gündoğan said: "Playing football teaches you so much – both about yourself and others. Growing up, it was the perfect way for me to socialise and connect with new people. Sharing the same journey and special moments on the pitch brought us closer, and some of those friendships have lasted a lifetime. Now, being in the dressing room with so many different personalities from all over the world, you learn about their backgrounds, their cultures. I really enjoy that, because it shows just how much football can teach – especially for kids growing up.”

To sign up for a free camp space, purchase a pack of cereal then head to www.kelloggsfc.com and enter the unique cereal box code to secure a spot and be in with a chance to receive a free football shirt.*