"I had such high hopes" - P.Louise comments on her Trafford store drama

Last year, the Pinkmas event by P.Louise was cancelled which and was due to run at Barton Dock Road by the Trafford Centre from 1 December to 4 January. The organisers stated "licensing issues", despite the store being "almost fully built".

Trafford Council said it was not aware that work was under way to set up the event until 16 October, before any planning consent, building regulations or licensing application had been submitted.

P.Louise has now given her thoughts on the Trafford store and what the next steps will be.

In a social media video, she said: “the journey has been slow and very painful at times. I had such high hopes of turning this space around quickly.

“Even something as simple as water flow has been a battle and stock management has been another huge learning curve for me.

“When we opened the Empire, we had fewer eyes watching. If I failed, I failed quietly. At Trafford, every delay is public, every timeline missed feels like falling flat on my face in front of the whole world watching.

“Now my mission has always been the same, to make beauty fun and to ensure P.Louise never loses its spark no matter how big we grow.”

P.Louise hasn’t mentioned a definitive timeline for the new store but it seems that work is still underway to get the store up and running.