Grammy-nominated American singer Teddy Swims enjoys Greggs feast backstage at Manchester's Co-Op Live Arena
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The performance marked the 32-year-old’s final UK gig, bringing the European leg of his ‘I’ve Tried Everything But Therapy Tour’ to a close before he heads to South America next week.
Swims, who expressed his love for the British food-on-the-go chain at the MTV EMAs last November, was delighted when Greggs delivered their iconic van backstage to serve up a hearty feast.
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The van - which has previously catered events such as Olly Murs’ baby shower, Vicky Pattison’s wedding and even Taylor Swift’s Eras Tour - underwent a special makeover for the occasion.
Adorned with more 1,000 pre-loved teddy bears, a nod to Swims’ attention-grabbing outfit at this year’s BRIT Awards, the van certainly turned heads.
Teddy himself shared a video of the impressive display with his 7.9 million Instagram followers, commenting: “@greggs_official coming in hottttt.
“I’ve tried everything but a Steak Bake .”
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Hide AdInsiders at the arena revealed that Teddy was seen admiring the custom van and its specially curated menu before finally trying a Steak Bake for the first time.


In honour of the occasion, Greggs rebranded the van to ‘TEDDYS,’ offering classic menu items with a playful twist on Swims’ lyrics.
Fans could enjoy treats like the ‘Lose control with our iconic Sausage Roll,’ ‘Vegan Sausage Roll, you won’t be showing this one the door’ and ‘I’ve tried everything but a Steak Bake.’
The breakthrough artist and his crew were seen enjoying the special menu, each holding bespoke ‘TEDDYS’ bags featuring the phrase, “We know the claw machine hates to see us coming” - a playful reference to Swims’ Instagram caption from the BRIT Awards.
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