Manchester-based Amazon team pack thousands of new baby kits to donate to Wigan Multibank

The ‘Welcome to the World’ kits which contain essential items for babies such as wipes, baby cream, dummies, cloths, and bibs packed in a cloth bag, were donated to ‘Brick by Brick’, England’s first Multibank, which is run by Wigan charity The Brick, with support from former Prime Minister Gordon Brown, and Amazon UK.

The Wigan Multibank is a community donations hub, offering support for families experiencing poverty across Greater Manchester. It provides surplus essentials, such as warm clothes, hygiene products, school uniforms, and bedding donated by businesses, like Amazon, directly to those in need. The products are redistributed via the lead charity partner, The Brick, to charity groups and care professionals who give them directly to people in need, when they need them.

Kitting events also took place in Amazon’s offices in London, Edinburgh, Cambridge and Swansea with the aim of packing and donating 30,000 essential kits to the Multibank network across the UK.

The events are part of Amazon’s Global Month of Volunteering, an initiative that aims to help the communities where Amazon employees live and work. During May, thousands of Amazon employees volunteered alongside their peers, adding to the company’s efforts to support its local communities throughout the year. The volunteer initiatives helped address a range of issues, including STEM education and food insecurity.

Chris Curran works at Amazon’s corporate office in Manchester and took part in the kit packing event. He said:

“I’m proud that my colleagues were able to come together to offer a helping hand to Brick by Brick through this volunteering. Amazon already donates thousands of products to the Multibank but it was great to play our part and support the incredible work that The Brick does to help those impacted by poverty across Greater Manchester.”

Keely Dalfen, CEO of The Brick added:

“Too many people in our local community are experiencing poverty and unable to afford the basic essentials so many of us take for granted. These kits will make a real difference to new parents in our community who need support during difficult times. Thank you to the Amazon team for their ongoing support in helping us ensure Brick by Brick is here to help those who need it most.”

Brick by Brick has already supported more than one hundred thousand families across Greater Manchester with the donation of hundreds of thousands of goods since the site launched in 2023. Community support organisations, schools and colleges, homeless shelters, and elderly support services in the area have taken delivery of essential supplies from Brick by Brick.

Brick by Brick is England’s first Multibank established in the UK, an initiative co-founded by Gordon Brown and Amazon. The first Multibank launched in Fife, Scotland in 2022, followed by Wigan in 2023, and a third in Swansea in 2024. The initiative has now donated more than 2 million surplus essential items to over 200,000 families in need.