PRYA opens new Manchester HQ as £15M+ jewellery brand celebrates five years
PRYA, the British brand redefining personalised jewellery, has announced the opening of a new headquarters in Manchester as part of its next stage of expansion.
Founded in 2020 by Royale Johnson and Arwa Hassan with just £600, PRYA has grown into a £15M+ direct-to-consumer jewellery business, serving more than 500,000 customers in 100+ countries and generating consistent seven-figure monthly revenue.
The Manchester HQ strengthens PRYA’s presence in the North West, positioning the brand at the heart of one of the UK’s fastest-growing creative and e-commerce hubs. The office will house PRYA’s 25-strong team, with plans to create further jobs over the next two years.
Co-founder Royale Johnson said: “Manchester represents the perfect base for PRYA’s next chapter. The city offers the energy, creativity and infrastructure we need to scale further, and we’re proud to be part of its growing reputation as a centre for fashion and digital talent.”
PRYA’s success has been driven by the partnership between Royale and Arwa. Royale leads growth and marketing, while Arwa, as style director, shapes the brand’s design vision. Together, they have built one of the UK’s fastest-growing jewellery businesses, recognised for its unique blend of entrepreneurship, culture and fashion storytelling.
Arwa said: “Every collection is designed to merge cultural influence with trend relevance. Our aim is to create jewellery that’s both personal and enduring, pieces people wear to mark the moments that matter most.”
At 24, Royale left behind a football career to launch PRYA with Arwa. With no external investment or industry background, the pair reinvested every penny from their first sales into scaling the business. Today, PRYA generates £1M+ in monthly sales, fuelled by digital-first strategies including influencer marketing, social media, and community-driven content.
PRYA’s collections, including the Arabic Name Necklace, one of its most recognisable designs, are celebrated for their ability to blend personal meaning with contemporary style. Looking ahead, PRYA will expand into new collections, marking an evolution into lasting luxury while keeping personalisation at its core.
Key Milestones
- From £600 to £15M+ brand value in five years
- 500,000+ customers across 100+ countries
- Consistent seven-figure monthly revenue
- 220,000+ social followers with millions reached annually
- New Manchester HQ opened in 2025, with job creation plans underway
Royale said: “Our growth has been powered by staying true to our vision: creating meaningful jewellery for modern lives. As we expand into new markets, we’re excited to connect with a wider audience who value both personalisation and lasting luxury.”