Giuseppe Di Benedetto appointed as mill manager at Essity’s Manchester mill

With over 12 years of experience at Essity, Giuseppe has developed a strong career in operations and manufacturing leadership. His journey with the company has seen him hold key roles, including process engineer, operations manager, and, most recently, site manager at Essity’s Altopascio mill in Tuscany, Italy. Giuseppe brings a wealth of experience in managing complex production lines, enhancing operational performance, and fostering team engagement.

In his new role, Giuseppe will oversee all aspects of the Trafford Park mill’s performance, both financially and operationally. This includes full accountability for the factory’s results, managing costs and profitability (P&L), while ensuring non-financial outcomes such as safety, quality, sustainability, and overall site performance are achieved. Giuseppe will report directly to Paul Davies, Vice President Manufacturing Consumer Goods EMEA.

Trafford Park is a fully integrated site, meaning it makes paper and converts it into final products. The site produces well-loved products such as Plenty kitchen rolls and Cushelle toilet paper, alongside private-label items for major UK retailers. With a team of 148 employees, the site is a key part of Essity’s UK operations and has the capacity to manufacture up 4.5m rolls per day.

Speaking about his appointment, Giuseppe said:

“My ambition is to create an environment where colleagues feel proud to work—a site that thrives on collaboration, innovation, and mutual trust. Trafford Park has a long-standing reputation for excellence within Essity, and I am eager to build on that legacy.

“From my first day here, I’ve been inspired by the dedication of the team. It’s clear they take pride in their work, and I’m looking forward to joining forces with them to achieve our shared ambitions. I believe in fostering a culture of hard work balanced with reward – people should feel valued and enjoy coming to work each day.”

Giuseppe’s appointment is part of a wider strategy to strengthen Essity’s UK operations through targeted investments in both talent and infrastructure. This approach reflects the company’s dedication to fostering an inclusive and supportive workplace, a commitment recognised by accolades such as the Diversity and Inclusion Award at the 2024 BOSS Awards. By investing in its team, Essity aims to drive long-term sustainability and success across its UK sites.