The store opened today at 11am on Wednesday 12th November 2025, located on the Ground Floor, next to Space NK and New Balance at the Manchester Trafford Centre.
To celebrate the opening, from 11am Boux Avenue will be offering Goodie Bags worth £30 for the first 50 shoppers who spend £10+ on opening day. But there’s more! The first 50 customers will be able to also enjoy delicious smoothies from The Plant Blends. Throughout the day customers will experience a live DJ set along with a ‘personalisation station’ for free embroidery on your purchases between 11am - 6pm.
These fabulous celebrations aren’t just limited to the opening day. The ‘personalisation station’ will still be in the new flagship store for free embroidery on your purchases from 4pm to 8pm on Thursday 13th and Friday 14th November, then from 3pm to 7pm on Saturday 15th November.
The celebrations continue - on Friday 14th from 4pm to 8pm and Saturday 15th November from 3pm to 7pm, with customers who spend £25+ being eligible to play - Spin to Win - offering a selection of mysterious prizes: from free beauty gifts, gift cards and more.
5. Boux Avenue selection of underwear
11 images of huge new Boux Avenue store in Manchester | Darren Robinson Photography
6. Close-up of underwear selections
11 images of huge new Boux Avenue store in Manchester | Darren Robinson Photography
7. Boux Avenue pink and grey pyjamas
11 images of huge new Boux Avenue store in Manchester | Darren Robinson Photography
8. Boux Avenue Christmas selection overview
11 images of huge new Boux Avenue store in Manchester | Darren Robinson Photography